How do retailers price your merchandise when selling at their own stores?

Our customers’ pricing policies vary widely based on their target market, the overhead and the marketing costs associated with their individual businesses. High end jewelry retailers mark many of our products up as much as 5-10x their cost. However, many of our customers use a lower markup/higher volume strategy, especially those who sell over the internet, at jewelry parties in their homes, at mall kiosks, or at arts & crafts fairs. These retailers usually set a 2-5x markup on our products and generate very strong sales and profits every month. The markup also depends on the weight and cost basis of each item: heavy necklaces, for example, will require a smaller percentage markup to drive sales but will still generate decent profits because they are expensive pieces to begin with. As a rule of thumb, most of the merchandise that you purchase from us should retail for 2-5x the wholesale price, which are terrific margins relative to many retail categories.